People have many leisure-time choices and they will naturally gravitate towards experiences that delight, enlighten, challenge, and comfort them.

Audience Focus Inc. supports museums, cultural organizations, and other free-choice learning environments in the development and evaluation of unique, life-enriching experiences for a variety of audiences.

Visitor Studies : Through evaluation and basic & applied research, we reflect the audience voice and perspective, enabling you to make informed decisions as you plan and develop exhibitions and programs.

Professional Development : We support the professional field of free-choice learning through a variety of capacity-building services including local or regional learning workshops and staff training in action research.

Consulting : A range of services assist you in the development of concepts and planning interpretive strategy for exhibitions and programs. We also provide varying levels of support in the areas of grant/proposal writing and the development of learning outcomes and audience benefit statements.