What is the best way to stimulate visitors' interest and curiosity?

How can we connect exhibition content with visitors' interests and prior experience?

How can our exhibitions facilitate and encourage more social interaction?

How can high-tech interactives in an exhibition support the visitor experience?

How do visitors engage with the exhibition and what key messages do they take away?

These are just a few of the questions that interest exhibition developers and form the basis of exhibition evaluations. Our studies use a variety of methods to address practitioners' questions about their exhibitions, such as concept testing, prototype testing, timing and tracking, focused observations, entry and exit interviews, and longitudinal follow-up interviews or web surveys.